GENDERLESS FASHION THE FUTURE OF THE INDUSTRY
Some of our favourite Celebrities and Social media influencers have assisted in revolutionising the fashion industry by pushing and promoting genderfluidity to the forefront of the media and inspiring many to be unapologetically themselves. We are excited to announce that many high-street stores this year have plans to release more exclusive genderfluid collections.
Over the past few years, the world’s most innovative fashion brands have become focused on blurring the boundaries of gender. Popular high street stores such as Zara, Asos and Primark have introduced genderfluid collections and have begun to pave the way to a genderless future. During March 2015 Selfridges also participated in the genderfluid fashion scene, with the release of their ‘Agender’ fashion campaign, which promoted an unparalleled ‘gender fluid shopping experience within all areas of; clothing, accessories and beauty to all customers. Similarly, in Spring 2016 Zara followed Selfridges by launching a new gender-free collection titled ‘Ungendered’, which included 16 items of unisex clothing. The campaign which accompanied this launch was also significant as it involved both male and female models which at the time was unique to see in the industry. Despite the surprise, the campaign proved a hit amongst the public. High-end brands including Gucci, Marc Jacobs, Karl Lagerfeld, Balenciaga, and Louis Vuitton are also jumping into the genderfluid scene with plans to showcase genderless outfits and accessories during their 2021 runway shows.
It is rumoured that the following brands mentioned are also to launch capsule collections within the next few months, all in a great effort to attract a younger generation of (younger millennials and members of Gen-Z) individuals who view gender from a broader standpoint. Social media has also assisted in promoting this movement; newly popularised platform, Tiktok has also excelled in promoting new attitudes towards the non-binary community, with #genderfluid reaching over 589.9M views worldwide. In addition to the efforts made by these reputable brands and social media platforms, there are many celebrities and public figures who been pioneers in bringing gender-fluidity into mainstream fashion. Jaden Smith is just one of the icons who is making an impact on the scene. Jaden Smith is a stalwart for change, and as the face of Louis Vuitton Spring/Summer 2016 campaign he was photographed with female models wearing a full womenswear look. And more recently Harry Styles was featured on the front cover of Vogue’s December 2020 issue wearing a dress. Although many of us commended his bold and creative move, there were others who felt otherwise. Despite all the efforts taken to bring genderfluidity into the mainstream of fashion, it is clear we still have a long way to go. Harry Style’s Vogue cover though iconic was extremely controversial and saw millions debating his decision to wear a dress. We are stepping into a new age, where Gender is an outmoded construct, and it is by no doubt that the future of the fashion industry points towards complete genderfluidity and positivity surrounding it but to get there sooner we all need to allow ourselves to embrace this change.